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// Speed & Core Web Vitals

Sub-2 second loads.
Higher conversions.

Slow stores lose buyers. We optimize your Shopify theme code, audit third-party apps, lazy-load heavy scripts, and maximize your Core Web Vitals performance.

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Google PageSpeed Insights LIVE_MEASUREMENT
97
Mobile Score
Largest Contentful Paint (LCP) 1.1s
Interaction to Next Paint (INP) 75ms
$ speed-audit --url shopify-store.com
> WARNING: Found 4 blocking parser-blocking JS scripts
> WARNING: Raw product images missing sizes attributes
> SUCCESS: Script deferring applied. Bundle payload down 62%
> SUCCESS: Core Web Vitals in GREEN (Passed audit)

Our Method

How we make stores load fast.

We don\'t use speed hacks. We re-engineer frontends, optimizing core render paths to make pages load instantly.

Script Audits & Deferring

We intercept third-party tracking apps, review chat widgets, and apply defer loading rules. Heavy scripts only execute when customers interact, keeping the initial load clean.

Smart Media Delivery

We convert theme image calls to WebP/AVIF formats, apply responsive layout dimension boundaries, and set native loading="lazy" tags so images render dynamically.

Liquid Engine Optimization

We eliminate nested loops, cache heavy schema settings, and refactor database-heavy Liquid script calls to avoid page-generation lags in Shopify\'s backend.

FAQ

Storefront performance questions.

Will speed optimization break any functionalities or app features?
No. We perform all speed optimizations in a separate sandbox theme. We audit your apps, defer tracking and chat scripts properly, and run thorough end-to-end regression tests to verify checkout flows and key features before publishing.
What is a good Google PageSpeed score for Shopify stores?
We aim for a mobile Google PageSpeed score of 80+ and a desktop score of 90+ (which places you in the green zone). However, actual user loading metrics (like LCP under 2.5s and INP under 200ms) are the core metrics search engines and users care about.
Why did my Shopify store slow down over time?
Common reasons include installing multiple third-party apps (which inject heavy Javascript payloads), importing oversized raw product photos, using legacy non-optimized themes, or having redundant tracking scripts.
Do we need to remove our apps to make the site fast?
Not necessarily. While we recommend uninstalling redundant apps, we can keep key apps (like reviews or loyalty) and improve performance by lazy-loading their scripts so they do not block the page during the initial load.

Want a faster storefront?

Contact us today. We\'ll run a complete Core Web Vitals audit and outline exactly what is slowing down your checkout.

Get Free Audit Proposal