El Da Silva | Headless Editorial Fashion Storefront
How Webfilaments built a custom headless React storefront for El Da Silva, scoring 100 on Mobile Lighthouse.
Headless Shopify React Storefront Next.js Storefront API
// The Challenge
Identifying the bottleneck.
El Da Silva wanted an editorial lookbook layout with full-bleed canvas imagery, layout grids, and interactive transitions, without sacrificing mobile performance.
// The Solution
Strategic engineering.
We constructed a headless commerce architecture using React, Next.js, and Shopify Storefront APIs. We added localized currency conversion, custom edge routing, and localized image caches.
// The Impact
Measurable business growth.
Achieved a perfect 100 Mobile Lighthouse speed rating. Content loads instantaneously, and multi-currency checkouts are handled seamlessly.
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