Egoss | Advanced Swatch & Filter Navigation Storefront
How Webfilaments designed a multi-attribute shoe size filter and color swatch navigation for Egoss, improving conversion by 28%.
Shopify Customizer Mobile Navigation Color Swatches Collection Filters
// The Challenge
Identifying the bottleneck.
Egoss footwear catalogs had navigation bottlenecks; customers struggled to filter boots and loafers by sizes and specific leather colors on mobile screens, increasing exit rates.
// The Solution
Strategic engineering.
We engineered a bespoke, instant-render filtering grid with collection parameters. We added interactive color swatches and instant sizes availability badges directly in product list grids.
// The Impact
Measurable business growth.
Conversion rate rose by 28% and search-to-cart clicks decreased by average 45 seconds per shopper.
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