111SKIN | Multi-Currency Shopify Plus Internationalization
How Webfilaments deployed Shopify Markets to globalize 111SKIN, increasing international sales by 62%.
Shopify Plus Shopify Markets Internationalization Inventory Routing
// The Challenge
Identifying the bottleneck.
111SKIN needed to localize pricing, calculate checkout duties, and manage multi-warehouse inventory rules for US, EU, and international markets.
// The Solution
Strategic engineering.
We configured Shopify Markets, building a custom geolocation routing popup and localizing price catalogs. We integrated multi-warehouse inventory routing protocols.
// The Impact
Measurable business growth.
International sales grew by 62%. Overall cart abandonment from international checkout screens decreased by 35%.
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